Product Marketing Manager

Job Description

We're looking for a passionate Product Marketing Manager to join our team in Chicago. The ideal candidate will have a deep understanding of market dynamics and a proven track record in developing successful marketing strategies that drive product success.

Responsibilities

• Define and articulate product positioning, messaging, and value proposition.
• Conduct regular competitive analysis to identify market opportunities.
• Collaborate with the digital marketing team to optimize online campaigns.
• Establish metrics and KPIs for measuring campaign effectiveness.
• Prepare reports and presentations for executive leadership.
• Coordinate with external agencies for campaign execution and creative services.
• Foster relationships with industry influencers and key stakeholders.

Requirements

Education

• Bachelor's degree in Marketing, Business, or related field
• Master’s degree in Marketing is a plus

Experience

• 5+ years of experience in product marketing, communications, or a related field

Technical Skills

• Brand Management
• SEO/SEM

Soft Skills

• Problem-solving
• Creative Thinking

Certifications

• HubSpot Inbound Marketing Certification
• Certified Marketing Professional (CMP)

Languages

• English: Fluent

Advantageous

• Experience in B2B marketing: Knowledge and experience in marketing products to business clients.
• Familiarity with marketing automation tools: Experience using tools like HubSpot or Marketo to streamline marketing efforts.

Benefits

• Health, dental, and vision coverage
• 401(k) with company match
• Generous paid leave policies
• Opportunities for professional development

Company Culture

• Continuous Learning: We support and encourage ongoing professional development for all employees.
• Work-Life Balance: We strive to maintain a healthy work-life balance for our employees through flexible work policies.
• Employee Empowerment: We empower our employees to take ownership of their work and make impactful decisions.