Content Marketing Strategist

Job Description

We are seeking a highly skilled Content Marketing Strategist to join our Atlanta team. In this role, you'll be responsible for crafting compelling content strategies that resonate with our target audience, enhance brand awareness, and drive engagement. The ideal candidate will have a strong understanding of market trends and content distribution channels.

Responsibilities

• Lead the creation and execution of content marketing campaigns.
• Identify target audience segments and tailor content accordingly.
• Collaborate with cross-functional teams on integrated marketing initiatives.
• Research and incorporate industry trends into content initiatives.
• Ensure all content aligns with our marketing objectives and brand guidelines.
• Enhance social media presence through strategic content sharing.
• Provide regular reports outlining content performance against KPIs.
• Foster a culture of continuous improvement within the content team.

Requirements

Education

• Bachelor's in Marketing, Communications, or related field
• Relevant certifications or training in digital marketing preferred

Experience

• 3-5 years of experience in content strategy or marketing

Technical Skills

• Social Media Management Tools
• Email Marketing Software

Soft Skills

• Analytical Skills
• Communication Skills

Certifications

• Content Marketing Institute Certification
• SEO Certification

Languages

• English: Fluent

Advantageous

• Experience with influencer marketing: Ability to collaborate with influencers to enhance brand reach.
• Skills in SEM and PPC campaigns: Knowledge in managing paid advertising campaigns.

Benefits

• Comprehensive health coverage
• 401(k) matching program
• Remote working flexibility
• Professional development opportunities

Company Culture

• Continuous Learning: We encourage continuous learning and professional development for all employees.
• Work-Life Balance: We prioritize work-life balance to ensure employee satisfaction and well-being.
• Employee Recognition: We value and recognize the contributions of our team members regularly.