SEO Specialist

Job Description

We are seeking a skilled SEO Specialist to join our vibrant marketing team in Boston. In this role, you will optimize our digital footprint and ensure our online content achieves maximum visibility on search engines. The ideal candidate has a knack for analytical thinking and a passion for improving website performance through innovative strategies. Responsibilities include conducting keyword research, analyzing website performance metrics, and implementing SEO strategies to boost organic traffic.

Responsibilities

• Develop an effective internal linking strategy to enhance site navigation.
• Guide marketing campaigns with data-driven insights on SEO performance.
• Train and support content creators in SEO best practices.
• Produce SEO performance reports and metrics for stakeholders.
• Utilize tools like Google Analytics and SEMrush for effective tracking.
• Evaluate and improve the technical aspects of the website for SEO advantages.

Requirements

Education

• Bachelor's degree in Marketing or Business Administration

Experience

• 4+ years of experience in SEO and content marketing

Technical Skills

• Keyword Research Tools (e.g., Moz, Ahrefs)
• Content Management Systems (e.g., WordPress)

Soft Skills

• Creative Thinking
• Time Management

Certifications

• Digital Marketing Certification
• SEO Certification from a recognized authority

Languages

• English: Fluent

Advantageous

• Experience with local SEO strategies: Proficient in optimizing local search visibility.
• Familiarity with Google Search Console: Experience in managing and optimizing SEO through Search Console.

Benefits

• Comprehensive health benefits including dental and vision
• 401(k) retirement plan with employer contribution
• Flexible working hours and remote options
• Access to professional development programs

Company Culture

• Continuous Learning: We encourage continuous learning and professional growth.
• Community Engagement: We actively participate in community service and outreach.
• Work-Life Balance: We prioritize a healthy work-life balance for our employees.