Social Media Specialist

Job Description

We are seeking a talented Social Media Specialist to join our team in Sacramento. You will be responsible for developing and implementing effective social media strategies that enhance our brand visibility and engagement.

Responsibilities

• Lead social media initiatives that promote brand awareness.
• Create visuals and graphic designs for social media posts.
• Engage in community management by addressing user inquiries.
• Maintain consistent brand messaging across all platforms.
• Work with the content team to ensure alignment on messaging.
• Develop engagement strategies to grow our follower base.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or Journalism

Experience

• 3+ years of experience in social media or digital marketing

Technical Skills

• Social Media Advertising
• Graphic Design

Soft Skills

• Analytical Thinking
• Adaptability

Languages

• English: Fluent

Advantageous

• Knowledge of social media management tools: Experience with platforms like Hootsuite or Buffer.
• Understanding of brand voice and identity: Ability to create content that aligns with the brand's messaging.

Benefits

• Comprehensive health benefits including dental and vision
• Generous vacation and sick leave policy
• 401(k) with competitive employer match
• Support for professional development and training

Company Culture

• Inclusivity: We are committed to fostering an inclusive environment where everyone's voice matters.
• Continuous Learning: We support ongoing professional development and learning opportunities.
• Community Engagement: We engage with our community and encourage our team to volunteer.