Content Marketing Specialist

Job Description

We are seeking a passionate Content Marketing Specialist to join our marketing team in Detroit. The ideal candidate will be responsible for creating and implementing content strategies that drive engagement, enhance brand visibility, and foster audience loyalty. You will collaborate with various departments to develop compelling narratives that resonate with our target audience.

Responsibilities

• Draft, edit, and publish engaging content across multiple platforms.
• Track content performance and derive actionable insights.
• Coordinate with internal stakeholders to gather content requirements.
• Help develop branding guidelines and messaging frameworks.
• Assist in running A/B tests on different content types.
• Cultivate relationships with content contributors and freelancers.
• Maintain an up-to-date content library for easy access.
• Participate in external networking to enhance our brand presence.
• Identify new content marketing opportunities.
• Attend industry events to represent the company and grow connections.

Requirements

Education

• Bachelor's degree in a relevant field, such as Marketing or Journalism

Experience

• 3+ years of experience in digital marketing or similar role

Technical Skills

• Adobe Creative Suite
• Google Analytics

Soft Skills

• Teamwork
• Adaptability

Languages

• English: Fluent

Advantageous

• Experience with content promotion through paid media channels: Knowledge in promoting content via social media ads and PPC campaigns.
• Familiarity with video production: Experience in creating video content for marketing purposes.

Benefits

• Comprehensive health, dental, and vision insurance
• 401(k) plan with generous company match
• Flexible work hours with remote work options
• Employee wellness programs

Company Culture

• Learning and Growth: We invest in our team's professional development through training and resources.
• Work-Life Balance: We understand the importance of balance and support flexible working arrangements.
• Community Engagement: We encourage our employees to get involved in community service and outreach programs.