Search Marketing Strategist

Job Description

We are seeking a knowledgeable Search Marketing Strategist to develop and execute effective SEM campaigns aimed at maximizing our online visibility and driving conversions. The ideal candidate will analyze data, research industry trends, and craft strategies that enhance search engine performance.

Responsibilities

• Lead the development of paid search strategies across various platforms.
• Optimize current campaigns for higher performance and better ROI.
• Engage in in-depth keyword research and competitor analysis.
• Compile and present comprehensive reports on campaign performance.
• Assist in the expansion of website content to improve organic rankings.
• Interface with cross-functional teams to execute marketing initiatives.
• Manage relationship with vendors for SEM tools and services.
• Implement tracking for special campaigns to ensure accurate reporting.
• Oversee daily management of search engine marketing budgets.
• Keep abreast of changes in search engine algorithms and update strategies accordingly.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or a related field

Experience

• 3-5 years of experience managing SEM campaigns

Technical Skills

• PPC Campaign Management
• HTML/CSS

Soft Skills

• Team Leadership
• Creative Thinking

Certifications

• HubSpot Inbound Marketing Certification

Languages

• English: Fluent

Advantageous

• Knowledge of conversion rate optimization (CRO): Experience in techniques that enhance the probability of converting leads into sales.
• Familiarity with marketing automation tools: Experience utilizing tools to streamline marketing tasks and workflows.

Benefits

• Comprehensive health benefits including dental and vision
• Paid time off and holidays
• Employee training and development programs
• Wellness initiatives and gym membership discounts

Company Culture

• Creative Freedom: We encourage innovation and creativity in our campaigns and strategies.
• Collaborative Team Spirit: We work together towards common goals, valuing teamwork and collaboration.
• Community Engagement: We engage with our local community through various outreach programs.