Advertising and Promotions Manager

Job Description

As an Advertising and Promotions Manager, you will oversee the planning and execution of promotional campaigns that engage target audiences and elevate our brand’s presence. Your expertise in managing vendor relationships and cross-functional teamwork will be crucial in ensuring project success and adherence to deadlines.

Responsibilities

• Plan, implement, and evaluate advertising campaigns across multiple platforms.
• Coordinate cross-functional team efforts to ensure seamless execution of promotional strategies.
• Gather feedback from stakeholders to refine and improve future marketing initiatives.
• Create and manage project timelines, ensuring projects are delivered on time and within budget.
• Monitor competitor promotions and marketing strategies to identify areas for improvement.
• Explore new advertising channels and technologies that can enhance campaign effectiveness.
• Cultivate strong relationships with vendors to drive successful partnerships.
• Ensure all marketing materials are compliant with legal requirements and brand standards.
• Lead post-campaign analyses to assess effectiveness and inform future strategies.
• Institute methods for tracking campaign success and reporting findings to the team.

Requirements

Education

• Bachelor's degree in Marketing or Communications
• MBA is preferred

Experience

• 5+ years of experience in marketing or promotions management

Technical Skills

• Digital Marketing
• Creative Strategy

Soft Skills

• Negotiation
• Analytical Thinking

Languages

• English: Fluent

Advantageous

• Knowledge of SEO Best Practices: Experience with SEO strategies to enhance online visibility.
• Event Management Skills: Ability to organize and execute promotional events successfully.