Product Marketing Manager

Job Description

As a Product Marketing Manager, you will lead the development and execution of marketing strategies that enhance product visibility and drive growth. Your expertise will shape campaigns, coordinate product launches, and optimize market performance.

Responsibilities

• Establish strategies to improve product uptake in target markets.
• Develop user personas and customer journey maps to guide marketing outreach.
• Coordinate product literature and sales enablement tools.
• Facilitate internal training sessions regarding new product features.
• Create and manage a content calendar for all marketing activities.
• Evaluate market trends to inform product enhancements.

Requirements

Education

• Bachelor's degree in Business Administration or Marketing

Experience

• 5+ years in a similar role

Technical Skills

• Campaign Management
• SEO Optimization

Soft Skills

• Negotiation Skills
• Critical Thinking

Certifications

• HubSpot Inbound Marketing Certification

Languages

• English: Fluent

Advantageous

• Knowledge of UX principles: Understanding of user experience design to enhance product usability.
• Familiarity with A/B Testing: Experience in conducting A/B tests to optimize marketing strategies.

Benefits

• Comprehensive health, dental, and vision coverage
• 401(k) with matching contributions
• Work-life balance initiatives
• Generous PTO and holiday pay

Company Culture

• Diversity and Inclusion: Committed to creating a diverse workforce that reflects the communities we serve.
• Continuous Improvement: We prioritize continuous learning and professional growth.