Market Research Analyst

Job Description

We are seeking a detail-oriented Market Research Analyst to join our team in Minneapolis. In this role, you will analyze market data to identify trends and provide actionable insights that drive business strategy. The ideal candidate has a strong analytical mindset and experience in quantitative and qualitative research methodologies.

Responsibilities

• Lead market research projects from inception to conclusion.
• Utilize analytics tools to assess market trends and inform decision-making.
• Deliver presentations to stakeholders on key findings.
• Ensure data integrity and accuracy in all research efforts.
• Engage with external partners and vendors for research support.
• Continually assess research methodologies for effectiveness.

Requirements

Education

• Bachelor's degree in Marketing, Economics, or a related field
• Master's degree preferred

Experience

• 3+ years of experience in market research, strategy, or analytics

Technical Skills

• Excel
• Survey Design

Soft Skills

• Teamwork
• Time Management

Certifications

• Market Research Professional Certification (MRPC)
• Certified Analytics Professional (CAP)

Languages

• English: Fluent

Advantageous

• Proficiency in R or Python: Experience using programming languages for statistical analysis and data processing.
• Familiarity with A/B testing methodologies: Understanding of A/B testing principles for evaluating marketing strategies.

Benefits

• Comprehensive health insurance coverage
• 401(k) plan with competitive match options
• Generous vacation and sick leave policies
• Work-life balance initiatives

Company Culture

• Employee Development: We are committed to investing in our employees' growth through training and development opportunities.
• Work-Life Balance: We believe in maintaining a healthy work-life balance for all employees.
• Community Engagement: Our company actively engages in community initiatives and encourages volunteerism.