Social Media Strategist

Job Description

We are seeking a passionate Social Media Strategist to enhance our digital footprint in Boston. You will develop and implement creative social media strategies aimed at increasing brand awareness and engagement. If you are a trendsetter who understands the nuances of different social platforms, this role is for you.

Responsibilities

• Lead the development and implementation of innovative social media campaigns.
• Generate creative content that reflects the brand voice and mission.
• Monitor social media platforms for trends and audience engagement.
• Coordinate with the customer service team to address customer inquiries effectively.
• Create social media content calendars to plan posts ahead.
• Foster collaboration across teams to align messaging and strategy.
• Present reports and insights to stakeholders regarding campaign performance.
• Drive growth in follower base and improve engagement rates.

Requirements

Education

• Bachelor's degree in Communications, Marketing, or related field
• Master's degree in a relevant field is preferred

Experience

• 5+ years of experience in managing social media accounts for brands

Technical Skills

• Social Media Strategy Development
• Analytics Tools (e.g., Google Analytics, Hootsuite)

Soft Skills

• Analytical Skills
• Teamwork

Certifications

• Social Media Certification by Hootsuite
• Facebook Certified Marketing Science Professional

Languages

• English: Fluent

Advantageous

• Experience in SEO best practices: Understanding how to optimize content for search engines for better visibility.
• Familiarity with email marketing tools: Experience using tools to create email campaigns aligning with social media strategies.

Benefits

• Comprehensive health and wellness benefits
• 401(k) plan with generous employer contribution
• Work-life balance initiatives including flexible hours
• Opportunities for professional development and training

Company Culture

• Continuous Learning: We support the personal and professional growth of all employees.
• Work-Life Balance: We promote a healthy balance between work and personal life.
• Energetic Atmosphere: Our office is filled with a vibe of creativity and positivity.