Market Research Analyst

Job Description

We are seeking a detail-oriented Market Research Analyst to join our dynamic team in Charlotte, NC. The ideal candidate will be responsible for conducting comprehensive market analysis and contributing to strategic business decisions. You will collaborate with various departments to develop actionable insights that drive effective marketing strategies and enhance customer engagement.

Responsibilities

• Analyze industry trends and present actionable insights.
• Work with data visualization tools to present analysis results.
• Coordinate with external research agencies when needed.
• Gather and assess customer feedback to drive improvements.
• Maintain a comprehensive knowledge of market research methodologies.
• Provide statistical validation for marketing strategies.
• Conduct exploratory data analysis and present findings.

Requirements

Education

• Bachelor's degree in Marketing, Business, or related field
• Master's degree in Market Research or Business Analytics is a plus

Experience

• 3+ years of experience in market research or analysis

Technical Skills

• Data Interpretation
• Research Methodologies
• Market Analysis Tools

Soft Skills

• Problem-solving
• Team Collaboration

Certifications

• Certified Market Research Analyst (CMRA)

Languages

• English: Fluent

Advantageous

• Advanced Excel Skills: Proficient in advanced Excel functions for data analysis.
• Experience with qualitative research methods: Knowledge of conducting focus groups and interviews.

Benefits

• Comprehensive health, dental, and vision insurance
• 401(k) plan with a competitive company match
• Work-life balance initiatives
• Regular team-building activities

Company Culture

• Continuous Improvement: We foster a culture of continuous improvement through learning and development opportunities.
• Diversity and Inclusion: We are dedicated to diversity and inclusion, empowering every team member to reach their potential.
• Community Engagement: We actively engage with our community and encourage employees to participate in social responsibility initiatives.