SEO Specialist

Job Description

As an SEO Specialist, you will be responsible for optimizing our websites and content to improve search engine rankings and drive organic traffic. Your expertise will guide our SEO strategy and enhance our digital marketing efforts.

Responsibilities

• Lead SEO initiatives to increase organic traffic and keyword visibility.
• Implement and manage on-page and off-page SEO strategies.
• Analyze and report on site performance metrics, providing insights and recommendations.
• Engage with copywriters to create compelling, SEO-rich content.
• Research and track relevant keywords and trends for strategic planning.
• Collaborate with social media teams to enhance SEO through social channels.
• Identify and troubleshoot technical SEO issues affecting site performance.
• Develop monthly reports to assess the effectiveness of SEO campaigns.

Requirements

Education

• Bachelor's degree in Digital Marketing or related field
• Master's degree is preferred

Experience

• 3-5 years of experience in SEO and digital marketing

Technical Skills

• Keyword Research Tools
• Backlink Analysis Tools

Soft Skills

• Creative Thinking
• Project Management

Certifications

• Google Ads Certification
• Digital Marketing Certificate from an accredited institution

Languages

• English: Fluent

Advantageous

• Familiarity with Social Media SEO: Experience optimizing social media channels for search visibility.
• Data Visualization Skills: Ability to present data in a clear and actionable manner.

Benefits

• Comprehensive health, dental, and vision coverage
• 401(k) plan with generous company match
• Flexible hours with options for remote work
• Employee wellness programs

Company Culture

• Innovation: We encourage innovative thinking and support creative approaches.
• Work-Life Balance: We value work-life balance and provide flexibility.
• Employee Development: We support professional growth through training and mentorship.