Product Marketing Manager

Job Description

We're seeking a dynamic Product Marketing Manager to join our team in Austin. In this role, you will lead go-to-market strategies, drive product launches, and collaborate with cross-functional teams to create impactful marketing initiatives.

Responsibilities

• Lead cross-functional teams on product launch initiatives from inception to market entry.
• Define the product marketing framework that maps customer needs to product features.
• Analyze user feedback and market trends to refine product messaging and positioning.
• Help drive digital marketing efforts through targeted campaigns and initiatives.
• Prepare and present reports on marketing performance metrics to stakeholders.
• Foster relationships with industry influencers and media contacts to enhance product visibility.

Requirements

Education

• Bachelor's degree in Marketing or a related field
• Master's degree is an advantage

Experience

• 5+ years of experience in product marketing or similar roles in technology

Technical Skills

• Data Analysis
• SEO/SEM Marketing

Soft Skills

• Problem Solving
• Leadership

Certifications

• Digital Marketing Certified Associate

Languages

• English: Fluent

Advantageous

• Experience with product management software: Familiarity with tools such as JIRA or Asana for project tracking.
• Understanding of customer relationship management (CRM) systems: Knowledge of Salesforce to improve customer engagement processes.

Benefits

• Comprehensive health, dental, and vision insurance
• 401(k) plan with matching contributions
• Paid time off and holidays
• Remote work flexibility

Company Culture

• Innovation: We promote creativity and innovation to stay ahead in the tech market.
• Empowerment: We empower our team to take initiative and propose new ideas.
• Diversity & Inclusion: We embrace diversity and strive for an inclusive workplace.