Advertising and Promotions Manager

Job Description

We are seeking an experienced Advertising and Promotions Manager to lead our marketing initiatives. In this role, you will strategize, execute, and analyze campaigns to ensure effectiveness while maintaining strong relationships with clients and stakeholders.

Responsibilities

• Design marketing plans that meet client needs and drive engagement.
• Supervise promotional campaigns and ensure adherence to brand guidelines.
• Research and analyze consumer trends to adjust campaigns accordingly.
• Collaborate with creative teams to ensure marketing materials align with strategic goals.
• Monitor and report on key performance indicators of marketing efforts.
• Optimize campaign performance through A/B testing and data analysis.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or a related field
• Master's degree in a relevant field is a plus

Experience

• 5+ years in a similar role with a focus on promotions and campaigns

Technical Skills

• SEO/SEM
• Content Creation

Soft Skills

• Analytical Skills
• Creative Problem-solving

Certifications

• Facebook Blueprint Certification
• Certified Digital Marketing Professional (CDMP)

Languages

• English: Fluent

Advantageous

• Familiarity with marketing analytics tools: Experience using tools such as Google Analytics and Hootsuite.
• Background in PR and Media Relations: Experience in handling public relations strategies and media outreach.

Benefits

• Comprehensive health, dental, and vision insurance
• 401(k) with generous match
• Paid time off and holidays
• Employee wellness programs

Company Culture

• Inclusivity: We prioritize an inclusive culture where all team members feel valued and respected.
• Flexibility: We understand the need for work-life balance and offer flexible working options.
• Community Impact: Our company values social responsibility and actively seeks to make a positive impact in the community.