Content Marketing Strategist

Job Description

Join our innovative team as a Content Marketing Strategist in Salt Lake City. You will be responsible for conceptualizing and executing content marketing strategies that resonate with audiences. This role calls for expertise in SEO, content creation, and a data-driven mindset to enhance our online presence and grow our customer base.

Responsibilities

• Design content strategies that align with business goals and the customer journey.
• Curate and edit content from internal and external sources.
• Develop campaign messaging that converts leads into customers.
• Use data insights to optimize and tailor content for various audience segments.
• Manage a team of content creators, providing guidance and feedback.
• Collaborate with the marketing team to align content efforts with overall marketing campaigns.
• Monitor industry trends and competitor activities to remain competitive.
• Coordinate with the sales team to ensure content supports business objectives.

Requirements

Education

• Bachelor's degree in Marketing, Journalism, or related field

Experience

• 4+ years of proven experience in content marketing

Technical Skills

• Copywriting
• Email Marketing Software

Soft Skills

• Analytical Skills
• Team Collaboration

Certifications

• Content Marketing Certification
• Google Analytics Certification

Languages

• English: Fluent

Advantageous

• Knowledge of Adobe Creative Suite: Experience with design software for creating visual content.
• Background in digital marketing: Understanding of digital marketing strategies and channels.

Benefits

• Comprehensive health benefits
• Flexible working hours
• 401(k) plan with company match
• Generous paid time off policies

Company Culture

• Diversity and Inclusion: We celebrate diversity and promote an inclusive culture for all employees.
• Growth Opportunities: We offer pathways for personal and professional growth through ongoing learning.
• Community Engagement: We are committed to giving back to the community and social responsibility.