Marketing Manager - Digital

Job Description

We are looking for a passionate and experienced Marketing Manager - Digital to lead our digital marketing initiatives in San Diego. The ideal candidate will have a strong background in developing and implementing marketing strategies across digital channels such as social media, email marketing, and SEO. You will be responsible for analyzing market trends, managing campaigns, and enhancing brand awareness through innovative online approaches.

Responsibilities

• Design comprehensive digital marketing plans that resonate with our target audience.
• Utilize A/B testing to optimize campaign performance and conversion rates.
• Foster a culture of creativity and innovation within the marketing department.
• Analyze competitors and adapt strategies to improve brand positioning.
• Develop budget forecasts for marketing projects and campaigns.
• Engage with the community through social media and email outreach.
• Ensure compliance with legal regulations related to online marketing practices.
• Manage and optimize the company's CRM system to improve customer engagement.
• Participate in cross-functional teams to integrate marketing strategies across platforms.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or related field
• MBA or similar advanced degree is a strong plus

Experience

• 5+ years of experience in digital marketing management

Technical Skills

• Content Marketing
• Email Marketing

Soft Skills

• Leadership
• Adaptability

Certifications

• Digital Marketing Professional Certificate
• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Familiarity with HTML/CSS for email marketing: Basic knowledge of HTML/CSS to optimize email designs.
• Expertise in A/B Testing: Experience in conducting A/B tests for optimizing marketing strategies.

Benefits

• Comprehensive health benefits including dental and vision
• 401(k) with generous matching contributions
• Flexible work environment and remote options
• Career advancement opportunities and training programs

Company Culture

• Innovation Focus: We focus on innovation and value new ideas that challenge the status quo.
• Work-Life Balance: We believe in maintaining a healthy work-life balance for our employees.
• Empowered Teams: We empower our teams to make decisions and contribute to the company's vision.