SEO Specialist

Job Description

We are seeking an SEO Specialist to join our digital marketing team in Boston. The successful candidate will have a proven track record of implementing effective SEO strategies that improve organic search visibility and drive traffic. This role involves conducting keyword research, analyzing competitors, and optimizing content to achieve high search engine rankings.

Responsibilities

• Implement effective SEO strategies to improve organic search visibility.
• Conduct ongoing keyword research and competitive analysis.
• Utilize SEO tools to enhance ranking strategies.
• Assess mobile optimization and page speed.
• Collaborate closely with the marketing and design teams.
• Drive SEO performance through analysis and reporting.
• Develop content marketing strategies aligned with SEO goals.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or related field

Experience

• 3+ years of experience in SEO and digital marketing

Technical Skills

• Keyword Research
• Google Analytics
• SEO Tools

Soft Skills

• Analytical Thinking
• Communication

Certifications

• Google Analytics Certified
• SEO Certification from a recognized institution

Languages

• English: Fluent

Advantageous

• Familiarity with HTML/CSS: Understanding of HTML and CSS for better optimization.
• Experience with PPC management: Knowledge of paid search strategies will be a plus.

Benefits

• Health insurance with dental and vision options
• Paid time off and sick leave
• 401(k) retirement plan with match
• Flexible work hours
• Opportunities for professional development

Company Culture

• Innovation: We thrive on creative approaches that drive results.
• Team Collaboration: Our team is collaborative and values each member's contributions.
• Community Engagement: We actively engage with our community and encourage social responsibility.