SEO Specialist

Job Description

We are seeking a dynamic SEO Specialist to join our Raleigh team. The ideal candidate will harness SEO best practices to enhance our online presence, driving organic traffic and improving SERP rankings. If you’re passionate about digital marketing and have a track record of success, we want to hear from you.

Responsibilities

• Implement SEO techniques to improve site visibility and traffic.
• Perform competitor analysis to identify opportunities for improvement.
• Work on local SEO strategies to enhance business presence within Raleigh and surrounding areas.
• Create and manage a content calendar to ensure regular posting of optimized content.
• Train and mentor junior team members on best SEO practices.
• Foster collaboration between marketing and IT for seamless SEO implementation.

Requirements

Education

• Master's degree in Digital Marketing or Business

Experience

• 3+ years of experience in SEO and content marketing

Technical Skills

• Keyword Research
• Content Management Systems

Soft Skills

• Creative thinking
• Project Management

Certifications

• HubSpot Content Marketing Certification
• Google Ads Certification

Languages

• English: Fluent

Advantageous

• Experience with A/B testing: Ability to test and optimize SEO strategies for better performance.
• Understanding of local SEO practices: Knowledge of local SEO tactics to enhance company visibility.

Benefits

• Comprehensive health benefits including dental and vision
• 401(k) plan with generous employer match
• Flexible work hours to support work-life balance
• Opportunities for remote work

Company Culture

• Continuous Improvement: We invest in our team’s growth and provide opportunities for continuous learning.
• Work-Life Balance: We value our employees' wellbeing and strive to maintain a healthy work-life balance.
• Customer Focused: Our primary goal is to deliver excellent service and results for our clients.