Market Research Analyst & Digital Marketing Specialist

Job Description

We are seeking a Market Research Analyst and Digital Marketing Specialist to join our vibrant team. This dual-role position requires expertise in analyzing market trends and executing digital marketing strategies to enhance brand visibility and engagement. The ideal candidate possesses strong analytical skills paired with creativity to develop data-driven marketing initiatives.

Responsibilities

• Manage and execute digital marketing projects from start to finish, ensuring alignment with business goals.
• Develop buyer personas and map customer journeys to optimize marketing strategies.
• Conduct A/B testing to refine marketing messages and increase conversion rates.
• Monitor social media channels and user engagement, creating content that drives attraction and interaction.
• Prepare presentations and reports for stakeholders summarizing market research and marketing results.
• Assist in the development of budgets for marketing campaigns and track ROI.
• Foster relationships with media and influencers to enhance brand visibility.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or related field
• Master's degree preferred

Experience

• 3+ years of experience in digital marketing and research

Technical Skills

• Adobe Creative Suite
• Content Marketing
• Email Marketing

Soft Skills

• Creative Thinking

Languages

• English: Fluent

Advantageous

• Experience in A/B Testing: Proficient in using A/B testing strategies for optimizing marketing campaigns.
• Familiarity with CRM Software: Experience using CRM software to improve customer engagement and relationship management.

Benefits

• Comprehensive health, dental, and vision coverage
• Generous 401(k) with company match
• Paid time off and flexible work arrangements
• Professional development opportunities

Company Culture

• Continuous Learning: Our team is dedicated to ongoing professional development and learning, encouraging growth.
• Work-Life Balance: We promote a healthy work-life balance, understanding the importance of personal time.