Content Marketing Manager

Job Description

Join us as a Content Marketing Manager in Atlanta! In this role, you will create and manage content marketing campaigns, analyze performance metrics, and enhance our online presence. Your creative flair and strategic thinking will be key to driving our brand narrative and engaging our customers through various digital channels.

Responsibilities

• Design and implement content marketing strategies to drive traffic and generate leads.
• Create compelling narratives that improve customer engagement and loyalty.
• Analyze market trends and audience behavior to inform content development.
• Serve as the primary liaison between different departments for unified marketing efforts.
• Manage budgets and timelines for campaigns effectively.
• Host content workshops and team training to improve overall content quality.
• Build and maintain relationships with industry influencers to enhance reach.

Requirements

Education

• Bachelor's degree in Marketing or relevant field
• Master's degree is a plus

Experience

• 4-6 years of experience in content marketing with proven results

Technical Skills

• Analytics Tools
• Social Media Strategy

Soft Skills

• Team Leadership
• Adaptability

Certifications

• Digital Marketing Certification
• Content Strategy Certification

Languages

• English: Fluent

Advantageous

• Experience with paid advertising: Knowledge of managing budgets and campaigns across platforms like Google Ads or Facebook Ads.
• Experience in video content creation: Able to produce video content for engagement and social media promotion.

Benefits

• Comprehensive healthcare coverage
• 401(k) with generous matching
• Paid time off and sick leave
• Training and professional development opportunities

Company Culture

• Diversity and Inclusion: We embrace diversity and believe that inclusive teams create better outcomes.
• Social Responsibility: Our company actively participates in community service and volunteer opportunities.
• Work-Life Balance: We support flexibility and a healthy work-life balance for our employees.