Digital Marketing Specialist

Baltimore FULL TIME $60,000 - $80,000 / Year
($5,000 - $6,667 / Month)

Job Description

As a Digital Marketing Specialist at Tech Innovations Inc., you will be pivotal in developing and executing digital marketing strategies that enhance our visibility and engagement. You'll work closely with cross-functional teams to optimize online campaigns and improve customer acquisition.

Responsibilities

  • Direct the digital marketing team in crafting innovative online campaigns.
  • Enhance the company’s digital presence through effective use of marketing tools.
  • Conduct performance audits on existing digital strategies and suggest improvements.
  • Foster partnerships with influencers and industry leaders for brand promotion.
  • Analyze web traffic and user engagement metrics to evaluate campaign success.
  • Implement A/B testing for optimizing marketing messages and strategies.
  • Coordinate with sales teams to create cohesive marketing and sales initiatives.
  • Engage in community and industry events to promote brand awareness.
  • Train junior marketing staff on best practices and digital tools.
  • Report directly to the marketing director with insights and recommendations.

Requirements

Education
  • Bachelor's degree in Marketing or related field
  • Relevant certifications are a plus
Experience
  • 3-5 years of proven experience in digital marketing roles
Technical Skills
  • Social Media Marketing
  • Email Marketing
Soft Skills
  • Teamwork
  • Time Management
Certifications
  • Facebook Blueprint Certification
  • SEO Certification by Yoast
Languages
  • English: Fluent

Advantageous

  • Familiarity with CRM systems: Experience using CRM tools such as Salesforce or Zoho to manage customer interactions.
  • Understanding of UX/UI principles: Knowledge of user experience and user interface design principles to optimize web presence.

Benefits

  • Inclusive health, dental, and visual health plans.
  • 401(k) retirement plan with matching contributions.
  • Work-life balance with flexible hours.
  • Access to workshops and training for skill enhancement.

Company Culture

  • Diversity and Inclusion: We embrace diversity and are committed to creating an inclusive environment where all employees feel valued.
  • Empowerment: Our culture empowers employees to take initiative and lead projects, fostering a sense of ownership.
  • Work-Life Balance: We prioritize the well-being of our employees and maintain a healthy work-life balance.
Status: Closed