Lead Generation Manager

Job Description

As a Lead Generation Manager, you will be responsible for leading a team to develop and implement strategies that drive customer acquisition. Your efforts will directly influence our sales targets and customer engagement. We seek a proactive, results-oriented individual with a passion for sales performance.

Responsibilities

• Oversee a team of lead generation specialists.
• Create and refine processes to improve lead quality and conversion rates.
• Develop promotional materials and sales tools.
• Monitor and assess team performance against KPIs.
• Create segmented and targeted email campaigns.
• Evaluate new lead generation technologies and platforms.
• Foster a team environment that encourages innovative thinking.
• Establish lead qualification standards and ensure adherence.
• Conduct regular meetings with team members to discuss strategies and outcomes.
• Work closely with the Sales team to align lead generation and sales efforts.

Requirements

Education

• Master's degree in Marketing or Business Administration is preferred

Experience

• 5+ years of experience managing a lead generation team

Technical Skills

• Lead Nurturing Tools
• SEO/SEM Knowledge

Soft Skills

• Analytical Thinking
• Project Management

Certifications

• Google Analytics Certified

Languages

• English: Fluent