Digital Marketing Specialist

Job Description

We are seeking a Digital Marketing Specialist to join our team in Kansas City. The successful candidate will develop, implement, and manage marketing campaigns that promote our products and services. This position requires a thorough understanding of digital marketing concepts, social media strategies, and content creation.

Responsibilities

• Design and execute social media marketing strategies.
• Conduct market research and translate findings into actionable insights.
• Manage PPC advertising campaigns to boost online visibility.
• Collaborate on content creation, ensuring alignment with brand voice.
• Evaluate website performance and user engagement metrics.
• Assist in developing a comprehensive content calendar for digital channels.
• Coordinate with external vendors and partners when necessary.

Requirements

Education

• Bachelor's degree in Communications, Marketing, or relevant field
• Master's degree is preferred

Experience

• 3+ years of experience in digital marketing or a related field

Technical Skills

• Email Marketing
• Content Management Systems
• Graphic Design

Soft Skills

• Project Management
• Teamwork

Certifications

• Facebook Blueprint Certification
• Google Analytics Certification

Languages

• English: Fluent

Advantageous

• Experience with video marketing: Proficiency in creating and editing marketing videos.
• Knowledge of UX principles: Understanding of user experience design principles.

Benefits

• Comprehensive health benefits including dental and vision coverage
• 401(k) plan with matching contributions
• Flexible work schedules
• Opportunities for professional development and training

Company Culture

• Diversity and Inclusion: We are committed to building a diverse team and celebrate differences.
• Continuous Improvement: We believe in continuous learning and growth for everyone on our team.